‘Joni was a key thought leader when McDonald’s developed its first-ever global brand promise. Her ideas and consumer understanding were respected by marketing leaders across the major countries. She was a true member of the team, engaging, convincing, translating her vast consumer knowledge from Coca-Cola to support our efforts. She’s a terrific collaborator and contributes great ideas!’

‘I really enjoy working with Joni as an extension of our team. She is a fantastic marketer and extremely insightful with a brilliantly astute mind. Joni has worked with us on some of the tougher business challenges and she always manages to deliver a compelling strategy which leads to powerful creative ideas. She also has an authentic yet alluring presentation style which can almost be hypnotic – must be that accent!’

‘Amazing Insightful & Marvellous…. Joni has been an asset to Celestra in ways we never thought possible… Full of ideas and fun to work with, we have achieved so much more with Joni as part of our team! Looking forward to an exciting future together…’

‘Joni has been working with the firm for a number of years, to help us professionalise and streamline our marketing and branding. She provides expert knowledge which is clearly tailored to our firm, and ensures that we keep on track with our targets and goals. Personally, she has been an immense support to me, to help me push forward my own personal marketing and grow my portfolio. Joni is a great sounding board, and is always available to listen and advise.’

‘When Joni was managing the McDonald’s Account for Coca-Cola, I was her primary client as VP of USA Marketing for McDonald’s.  She was a great partner, not only as a strategic thinker but also incredibly effective at bringing all of the resources that Coca-Cola had to support us.  I have been fortunate to work with so many great people through the years but Joni has always stood out as a true partner…she is bright, committed to her clients and has great insights into the consumer.  Working with her was a pleasure and rewarding.’

‘OneLife was a start-up business with 2 Directors. We believed we both knew what we wanted the business to feel like, but then as we worked with Joni we realised we hadn’t thought it through.  By creating a briefing document, then testing and challenging, Joni helped us to agree what we wanted our brand to stand for (and what we didn’t!).  It was a good discipline which led to clear written brand guidelines.  These have been invaluable in our advertising and promotional activities and have encouraged us to maintain our standards and our focus.  Being able to call Joni for guidance at any time gives us the confidence in what we’re doing.’

‘I cannot recommend Joni highly enough. We are a medium sized local charity and so our resources need to be focussed and seen to be effective. Joni helped us craft the strategic SET proposition which led to re-branding and helped us develop our approach to partnerships. This has resulted in one of the most recognisable brands locally with sufficient differential from the Football Club brand that helps people distinguish between the sporting endeavour and our work around Health, Education, Parenting and Social Inclusion work. It has also led directly to a vast improvement of our partnership work with the private sector resulting in innovative relationships that continue to thrive’.

‘A great innovator and communicator, Joni made all our presentations make sense and to the point whilst highlighting the key USP’s of the business, a joy to work with.’

‘I was mentored by Joni as part of a larger group undertaking the Young Enterprise Company Programme. It was Joni’s charisma, passion, attention to detail, creativity and ability to lead that inspired me to pursue a career in business and many of her words of wisdom have stuck with me ever since. I would recommend Joni to anyone looking for someone to inspire, educate and motivate secondary or higher education students.’

‘We engaged with Joni to gain a core understanding of our beliefs, values and our proposition. Joni engaged management, staff and clients to gain a unique perspective, focussing her results into a tangible, commercial and cohesive approach to our marketing/brand.’

‘Joni was my first manager and mentor at Tyson Foods. She pushed me beyond my comfort zone and can be credited with my career path today. Working with Joni was an experience in creativity, ethics, hard work, problem-solving and fun! She is extremely creative and approaches challenges with an “out of the box” perspective. I would highly recommend Joni as a consultant to take your business to the next level!’

‘Joni worked with me on the SET for Life campaign, totally re-branding the Sport and Education Trust in a very short timescale. She has also acted as a great ambassador for the SET and charities as a whole and this is reflected in her position as Trustee with Willen Hospice. She had the knowledge we lacked as an organisation and also kept us focused when other aspects of the business could become distracting at key moments!’

‘Joni is a natural at account management and its associated customer service. One needs to clearly master the subject knowledge concerned, but also understand how to relate this to the customer’s ‘people network’ and their multiple business objectives. Joni really knows how to do both of these, i.e., understanding the marketplace and relationship management.’

‘If you want to get things done, if you want a no-nonsense, effective marketing strategy, look no further than Joni.’

‘We have had the pleasure of working with Joni on several projects. If you are looking for approachable, insightful expertise then you won’t find anyone better than Joni. The feedback from our clients has been superb – she has shown them the true value of investing time and energy into the marketing of their business. We will continue to work with and recommend Joni in the future.’

‘Joni worked with our executive team to develop a clear brand strategy resulting in an exciting rebrand which we have implemented successfully throughout the business. I really like the way she goes about doing things – she’s takes a no-stone-unturned investigative method and moves swiftly to transform insight into refreshing, practical direction. It was just the jolt our business needed and the results we have achieved as a direct result have been phenomenal.’ 

‘Joni’s contribution to the development of our brand and company has been invaluable. She had the ability to delve below the surface, to understand our people and the culture, to really grasp what our business does. She has delivered back to us over the years, meaningful strategy, direction, support and advice, that truly allowed us to grow our business and culture. She is now part of our family, the honest hard working sister, who just knows the right thing to do!’