Brands Helped Archives - Page 5 of 5 - Joni Hawkes

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Brands Helped

Burger King

Helped new management team adapt global brand strategy for local market.

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Tyson Foods

Transformed commodity product lines into high performance retail brands.

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Abbey (Santander)

Instilled bespoke marketing practices and brand proposition that successfully guided the business through acquisition period.

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Coke & McDonald’s

Led landmark co-branding campaign for two world famous brands.

McDonald’s

Participated in a select group chosen to define the brand’s global direction which led to the I’m Lovin It campaign.

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Coke Christmas Campaign

Crafted the marketing strategy from which this famous campaign was born.

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Coca Cola

Led the Coca-Cola brand portfolio through successful period of growth.

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