Brands Helped Archives - Page 4 of 5 - Joni Hawkes

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Brands Helped

Scottish and Newcastle

Significantly improved efficiency in the planning process across the brand portfolio by garnering practical insight from existing research.

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Robinsons Relocation

Worked closely with the Robinsons family to set new strategic direction and created a differentiating proposition which manifested in effective rebranding.

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10-100 IT Consultancy

Authored bold brand proposition leading to fresh approach to marketing and engaged entire organisation with the new direction.

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Celestra

Crafted strategic direction leading to effective rebrand and staff engagement. Worked side-by-side with the Company Directors to drive significant stepchange in growth and win Best Private Business.

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Keens Shay Keens

Worked with the firm’s Partners to clarify brand strategy and values. Engaged the entire organisation in brand delivery.

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Branston

Provided eye-opening strategic thinking for senior management.

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Shell

Crafted insightful concepts for retail positioning research.

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Ribena

Developed unifying brand positioning to work flexibly across markets.

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Sainsbury’s

Developed strategic positioning for the By Sainsbury’s range.

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Tyson Looney Tunes

Created award-winning partnership between Tyson and Warner Bros. that step-changed company stock value.

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