It’s been a long time since we’ve seen real innovation in aerosol packaging and now we have a game-changer. Not only has Unilever addressed a consumer preference for spray vs. roll-on and stick formats, but they’ve knocked a whole host of evils on their backside – less gas, less aluminium, less carbon footprint, less space, less weight. We expect to see this model replicated across other categories and address the challenge to start again on how to best package their products for today’s world. Well done Unilever. Click here to read the full case study.
