Music can really make a brand fly. It adds depth and emotional context to the message you’re trying to get across.
You can set your brand to some existing music. (And, covers certainly seem to be the preferred choice these days for all sorts of reasons – familiarity, pre-sold popularity, speed of production, etc.).
Hats off to John Lewis for their powerful Christmas ads and for turning ‘reworked’ music into a brand asset and fundraiser for charity.
And by covering songs each year, X-factor raises a lot of money for charity.
Our wish for any brand (and charity) using music to drive revenue is that it’s always a considered choice and not a lazy one.
It is hard work to craft an original song for your brand, but it can be done with the right brief and the right talent to pull it off.
Our own John Hawkes has just penned and released an original song called ‘I’ll be there’ in aid of Willen Hospice (a charity based in Milton Keynes, England). It’s an optimistic love song that taps into the range of feelings you have when you truly care for someone – especially when times are tough. Yes, we could have taken something off the shelf (it would have been much easier) – but, given the lift this original song is giving to people who have been touched by this hospice –we’re glad we persevered.
