I love Marketeers who challenge convention, so I would love to have someone like Oscar Wilde on my marketing team.
Imagine his view on …
Advertising Effectiveness: I am so clever that sometimes I don’t understand a single word of what I am saying.
Pricing Strategy: Too many people today know the price of everything and the value of nothing.
Brand Positioning: Be yourself; everyone else is already taken.
Brand Equity: The truth is rarely pure and never simple.
Competitive Strategy: Always forgive your enemies – nothing annoys them so much.
Market Performance: Experience is simply the name we give our mistakes.
Consumer Insight & Segmentation: The old believe everything, the middle-aged suspect everything, the young know everything.
Brand Loyalty: True friends stab you in the front.
Vision: A dreamer is one who can only find his way by moonlight, and his punishment is that he sees the dawn before the rest of the world.
Setting Marketing Objectives: We are all in the gutter, but some of us are looking at the stars.
Innovation: Behind every exquisite thing that existed, there was something tragic.
Marketing Savvy: To expect the unexpected shows a thoroughly modern intellect.
Advertising Tone: Laughter is not at all a bad beginning for a friendship, and it is far the best ending for one.
PR: There is only one thing in the world worse than being talked about, and that is not being talked about.
Marketing Leadership: No great artist ever sees things as they really are. If he did, he would cease to be an artist.
Of course, it’s all debatable. But isn’t that the point?
