Today, the world lost one of the best brand creators of all time — Jim Marshall. Known as the ‘father of loud’, he saw a gap in the market back in the 1960s and combined his passion for music, cabinetry, teaching, engineering, sales and marketing to create one of the coolest brands on earth.
His story beats any marketing textbook as it unlocks the true secrets of how to build a real brand. Marshall is a grand example of the perfect marketing mix — an intelligent idea that’s brilliantly crafted and endorsed by its core users (including a few rock stars). When you’ve got all that, who needs advertising?
Long live the Marshall brand.
