Do all the trappings of the market you’re competing in mask your brand?
Playing just by the rules set by your industry can whittle you right down to a dull, samey product.
Be brave and step out of pack with a distinguished proposition that is true and compelling. Afterall, there’s a ‘sting’ within the word distinguished!
It may scare the daylights out of some peeps in your organisation, but if it’s the right thing to do, your business, your customers and your marketplace will have a real treat in store.
