Guest blog by Shiera Wilson Merry Christmas.  Two words spoken often this time of year.  Do we think about their meaning?  Merry Christmas and Happy New Year, incorporating two greetings, were written in an informal letter by an English admiral in 1699.  Does it seem at times the English beat us to everything?  In the...Continue Reading

Most days of the week have an image that comes to mind … Monday is the quintessential downer, inspiring songs like ‘I don’t like Mondays’ by the Boomtown Rats and ‘Manic Monday’ by The Bangles. According to Lynyrd Skynyrd, Tuesday’s gone. Wednesday Addams gave us a dark comedic take on hump day. Friday has a...Continue Reading

I’m not a liberal. I’m not a big NFL fan either. What I am is the daughter of a veteran, an all-American girl and fascinated by what the fuss is over anthem kneeling and how it’s revealing the hypocritical tendencies of my country. Point 1. American football player Colin Kaepernick’s protest was against police brutality...Continue Reading

This month we salute 3 leaders for their persistence, endurance and passion and for the benefits the world continues to receive from the campaigns they created and fought tirelessly to bring to fruition. First we recognise Sarah Josepha Hale for conceiving of the idea of an annual day of Thanksgiving and campaigning for 36 years...Continue Reading

I’ve just finished reading a book written by a colleague of mine, James Kerr, entitled Legacy.  It draws lessons from sports, politics, business and everyday life to define 15 key principles for anyone who aims to be a real leader. For me, it was an unplanned, but well timed read over this Memorial Day weekend...Continue Reading

Penned in 1978 by Clarissa Baldwin (today’s Chief Executive of Dogs Trust), the famous line ‘A dog is for life, not just for Christmas’, is more than a campaign, it’s an enduring stance. The idea was born from the insight that just as the novelty of new toys wears off shortly after Christmas, many dogs...Continue Reading

I can’t believe it’s been 10 years since I left The Coca-Cola Company and started my own baby, Art in Marketing Ltd.  With Coca-Cola as a rather helpful founding client and picking up Abbey National (now Santander) soon after, I was able to get my shot at independence off to a flying start. Over the...Continue Reading

For a few big brands, Super Bowl is the grand stage to start their ad messages rolling for the year.   For some, it will spark a few social media remarks and maybe a bit of chatter at the proverbial water cooler.  For others, it will be more than that – it will add another...Continue Reading

I remember watching that first moon landing as a little girl.  It felt like the moon was suddenly within our reach, thanks to those amazing pioneers. We salute you Neil.  You are the ultimate hero and a role model who really understood vision, strategy and the importance of having the right skills and determination to...Continue Reading

It was the mid-1990s, the elevator door opened and the president of Coca-Cola USA stepped inside. When he saw me (probably looking particularly wiped out that day), he casually mentioned – ‘Joni, I think you must have the toughest job in this company’… then the doors opened on his chosen floor and he left me...Continue Reading