The Outlaw archetype is about destroying what is not working and tackling out-of-date laws.  There’s a lot I like about this archetype.  It’s the one that dares to stand alone, to challenge and to fight for change despite high stakes and great risk.  It’s confident, determined and unconcerned about popularity.  Let’s face it, America would...Continue Reading

The Hero archetype exerts mastery to improve the world.  It’s a crusader, a warrior, a rescuer.  The Hero is courageous and tough in overcoming obstacles and persisting through difficult times.  I’m glad that I saved the Hero archetype for Father’s Day month, as I can’t think of a more archetypal American hero to celebrate right...Continue Reading

The Caregiver archetype is compassionate and generous with a mission to help others – a real altruist. Sounds like a Mother to me! So to illustrate this archetype, here are 20 of my favorite and timeless ‘American TV Moms’.  As you read this list, try to remember the shows in which they starred and the...Continue Reading

The Jester archetype is the comedian, the entertainer whose mission is to simply lighten up the world. America’s comical fabric is made up of: Hilarious comedians such as Robin Williams, Buster Keaton, Lucille Ball, Carol Burnett, Richard Pryor, Steve Martin, Eddie Murphy, Bill Murray, Jack Benny, Tina Fey, Joan Rivers, Bob Newhart, Gene Wilder, Gilda...Continue Reading

The Innocent archetype is all about utopia, paradise and happiness. It is known for its spirit of youthfulness and it is driven by its strong moral code, a deep faith and endearing optimism. I see quite an interesting mix of things that contribute to the ‘Innocent’ side of America.  For example: We see the ultimate...Continue Reading

Well for our next archetype, it seems to be the right sort of time of year to look at America the Lover. The Lover archetype (also known as the passionate enthusiast and harmonizer) is characterized by deep feelings, sensuality and being in a desired relationship. It strives to experience intimacy and bliss. Here are a...Continue Reading

Election years bring out our deepest held beliefs, passions and desires for our country and give us even stronger convictions about who we are. So many differences surface, extreme views emerge and emotionally charged debates arise. It’s fascinating and it’s part of what makes the country great. America is a fabulous mosaic of characteristics fueled...Continue Reading

Some very talented men and women of our time have created the world’s most loved brands. With Father’s Day coming, we decided to round up some impressive brand dads. Sorry ladies, this one focuses on the boys. How many do you recognise from the collage above? Jeff Bezos, visionary and master builder of Amazon. James...Continue Reading

Seeing the recent FIFA spectacle unfold feels akin to watching an unthinkable psycho-thriller. Can this really be happening? As a leader, I personally cannot comprehend separating myself from the accountability of those I’m responsible for… but maybe that’s just me. This debacle calls for sponsors to remember why they got into it in the first...Continue Reading

With all the talk of the ‘big game’ tomorrow, it makes me wonder if there’s an analogy brewing from which leaders can assess how fit they are in the game of business. I’ve got 10 questions for you. If your answer is ‘Yes’, touchdown. If your answer is ‘No’, timeout. 1. Do you have a...Continue Reading