Andrex launched in 1942 and remains the UK’s favourite toilet tissue.  Besides being an inherently strong product, the brand revolves around a sustainable creative idea (featuring an adorably soft and cuddly puppy).  This idea (rich with clear associative links to the product) works effectively across advertising, packaging, promotional offers (puppy points), charitable support (training pups...Continue Reading

What an inspiration the 30th Olympiad has been – the victories, the volunteers and most important, the vision it set for the future of young people around the world. Local communities will be waking up to this first Monday morning after with the challenge to keep that flame of passion burning and provide the support...Continue Reading

Music can really make a brand fly. It adds depth and emotional context to the message you’re trying to get across. You can set your brand to some existing music. (And, covers certainly seem to be the preferred choice these days for all sorts of reasons – familiarity, pre-sold popularity, speed of production, etc.). Hats...Continue Reading

Every two years an event takes place around the world in which voices ring out in support of hospice care. This year World Hospice Day occurs on October 8th in communities everywhere to raise awareness and funds for their local hospices. In our community, many voices are coming together at a very special multi-choir event supported by the Friends of...Continue Reading

Young people continue to amaze me — especially Young Enterprise students. Young Enterprise is an educational charity that helps its participants ‘learn by doing’. They get a dose of the real world by setting up and running their own business. Annually, we hold a kick off day to help the students get started. They start...Continue Reading