International Women’s Day was first marked in 1911, the year that my maternal grandmother was born.  Grandma had a rough life.  She had a dozen siblings and her family was very poor. Dirt poor. Hard graft defined most of her life, but it never got in the way of pouring out unbridled love onto her...Continue Reading

The benefits of being a little marketing consultancy who doesn’t market itself is paying dividends as GDPR (General Data Protection Regulation) comes into force on 25th May 2018. Art in Marketing Ltd is a 2-person business focussed purely on helping our existing clients make their brands truly extraordinary. We are fortunate that any new business which comes...Continue Reading

I had the good fortune of growing up in a quintessentially small town of America called Gentry, Arkansas.  It wasn’t a perfect place by any stretch of the imagination, but one particular aspect of it which holds rather perfectly in my mind was its Main Street. In the 1970s, this Main Street was so much...Continue Reading

Guest blog by Shiera Wilson Merry Christmas.  Two words spoken often this time of year.  Do we think about their meaning?  Merry Christmas and Happy New Year, incorporating two greetings, were written in an informal letter by an English admiral in 1699.  Does it seem at times the English beat us to everything?  In the...Continue Reading

I’m not a liberal. I’m not a big NFL fan either. What I am is the daughter of a veteran, an all-American girl and fascinated by what the fuss is over anthem kneeling and how it’s revealing the hypocritical tendencies of my country. Point 1. American football player Colin Kaepernick’s protest was against police brutality...Continue Reading

It’s that time of year when we have a heightened sense of giving and we see many brands doing their best to link their promotional efforts to some sort of charitable act. What impresses me more are those brands who make it their daily business to give. Giving is an inherent part of their brand....Continue Reading

I think I can safely say that one of the most valuable players in any organisation is the ‘IT Guy’. And, I have a feeling a lot of people feel that way. They’re the ones that save they day. They fix the impossible. They are often the unsung heroes. There’s a day that IT guys...Continue Reading

This month we salute 3 leaders for their persistence, endurance and passion and for the benefits the world continues to receive from the campaigns they created and fought tirelessly to bring to fruition. First we recognise Sarah Josepha Hale for conceiving of the idea of an annual day of Thanksgiving and campaigning for 36 years...Continue Reading

Penned in 1978 by Clarissa Baldwin (today’s Chief Executive of Dogs Trust), the famous line ‘A dog is for life, not just for Christmas’, is more than a campaign, it’s an enduring stance. The idea was born from the insight that just as the novelty of new toys wears off shortly after Christmas, many dogs...Continue Reading