Introduced in 1953 as a ‘concept car’, the Corvette has earned its rightful place as a true American icon.  Happy 60th!Continue Reading

Besides making us laugh, it is so great to see a brand who understands itself so well that it’s able to finesse the most timely communications in a manner that is spot on with its positioning.   Just brilliant.Continue Reading

We love brands with a sense of humour and will post our favourites as and when we see something interesting. This viral campaign by Charmin surprised us (and certainly made us laugh) as we’ve never really given that much thought to ‘going’.Continue Reading

I remember watching that first moon landing as a little girl.  It felt like the moon was suddenly within our reach, thanks to those amazing pioneers. We salute you Neil.  You are the ultimate hero and a role model who really understood vision, strategy and the importance of having the right skills and determination to...Continue Reading

What an inspiration the 30th Olympiad has been – the victories, the volunteers and most important, the vision it set for the future of young people around the world. Local communities will be waking up to this first Monday morning after with the challenge to keep that flame of passion burning and provide the support...Continue Reading

Today, the world lost one of the best brand creators of all time — Jim Marshall.  Known as the ‘father of loud’, he saw a gap in the market back in the 1960s and combined his passion for music, cabinetry, teaching, engineering, sales and marketing to create one of the coolest brands on earth. His story...Continue Reading

Brand owners talk about how much people love their brands (or how much they wish they did). Researchers measure the most loved (and hated) brands on earth… many fall into both categories (and we’ve worked for a couple of those brands). The way human relationships progress (getting acquainted, enjoying one another’s company, becoming attracted, developing...Continue Reading

It was the mid-1990s, the elevator door opened and the president of Coca-Cola USA stepped inside. When he saw me (probably looking particularly wiped out that day), he casually mentioned – ‘Joni, I think you must have the toughest job in this company’… then the doors opened on his chosen floor and he left me...Continue Reading

Music can really make a brand fly. It adds depth and emotional context to the message you’re trying to get across. You can set your brand to some existing music. (And, covers certainly seem to be the preferred choice these days for all sorts of reasons – familiarity, pre-sold popularity, speed of production, etc.). Hats...Continue Reading

Every two years an event takes place around the world in which voices ring out in support of hospice care. This year World Hospice Day occurs on October 8th in communities everywhere to raise awareness and funds for their local hospices. In our community, many voices are coming together at a very special multi-choir event supported by the Friends of...Continue Reading