Sixteen years ago today, I set up my own little business … a boutique consultancy called Art in Marketing. It was founded on the principle that great marketing has more to do with creativity and imagination than business formulas and textbook science.  My business got off to a flying start with some big clients like Coca-Cola...Continue Reading

Marketers can learn a lot from children, especially at Christmastime when kids really know how to write a good brief to Santa. I wonder which one of these letters (briefs) is most likely to get the result … At Coca-Cola, we achieved that well-known Christmas campaign not because the brief was ‘hey let’s create a global phenomenon that will...Continue Reading

Art in Marketing was founded on this day, 15 years ago (a crystal anniversary of sorts). So today, we reflect on a few things that we are crystal clear about … Small brands are just as tough to market as big brands … and can be so much more rewarding! You can get a lot...Continue Reading

The benefits of being a little marketing consultancy who doesn’t market itself is paying dividends as GDPR (General Data Protection Regulation) comes into force on 25th May 2018. Art in Marketing Ltd is a 2-person business focussed purely on helping our existing clients make their brands truly extraordinary. We are fortunate that any new business which comes...Continue Reading

After a year characterised by a lot of negatives (abuse of power, harassment, terrorism, destructive threats, bullying, divisiveness, blatant racism, childishness, foul-mouthed behaviour and downright stupidity), I believe brands would be well served to rise above all the nonsense and do some serious good this year. So here are my tips: 1) Listen for understanding...Continue Reading

I absolutely love Autumn, more than any other time of year.  Not sure why … probably because of the vibe in the air, the spectacular colours and it happens to be the exciting side of the holiday period. As we’re firmly into this lovely season now, I started wondering how we know when our company...Continue Reading

I’m not a liberal. I’m not a big NFL fan either. What I am is the daughter of a veteran, an all-American girl and fascinated by what the fuss is over anthem kneeling and how it’s revealing the hypocritical tendencies of my country. Point 1. American football player Colin Kaepernick’s protest was against police brutality...Continue Reading

“The best way to find yourself is to lose yourself in the service of others.” Mahatma Gandhi The idea of a brand losing itself in service to its customers is an interesting one. Recently I’ve noticed some big brands getting so caught up in themselves (and their own marketing conveniences) that their poor customers (like me!)...Continue Reading

“Painting it was hard graft. There are one and a half large tubes of white in the ground – yet that ground is very dark…”  Vincent van Gogh Technology and social media have democratised the marketer’s job.  Anyone can be a marketer these days, right?   But the true marketing artist is the one who goes...Continue Reading

“When one door closes, another opens. But we often look so regretfully upon the closed door that we don’t see the one that has opened for us.” Helen Keller Businesses can glean some encouragement from this remarkably resilient woman.  Plenty of doors will close on attempted new product developments, new customer pursuits, and new advertising...Continue Reading