Brand owners talk about how much people love their brands (or how much they wish they did).
Researchers measure the most loved (and hated) brands on earth… many fall into both categories (and we’ve worked for a couple of those brands).
The way human relationships progress (getting acquainted, enjoying one another’s company, becoming attracted, developing an affection, falling in love, making a commitment, staying loyal) is often used metaphorically as a model for how brand-consumer relationships should ideally progress.
Plenty has been written on the subject of ‘brand love’.
Remarkably (and unknowingly), Benjamin Franklin summed it up over 250 years ago when he simply said: If you would be loved, love and be loveable.
That’s the best marketing principle ever written.
