Sixteen years ago today, I set up my own little business … a boutique consultancy called Art in Marketing. It was founded on the principle that great marketing has more to do with creativity and imagination than business formulas and textbook science. My business got off to a flying start with some big clients like Coca-Cola...Continue Reading
International Women’s Day was first marked in 1911, the year that my maternal grandmother was born. Grandma had a rough life. She had a dozen siblings and her family was very poor. Dirt poor. Hard graft defined most of her life, but it never got in the way of pouring out unbridled love onto her...Continue Reading
I think I’ve become a bit hardened lately … fed up with what’s happening in the political arena here, there and everywhere … and not particularly impressed by much in the business & marketing world lately … and then this happened to me on Friday 22nd February. Tony happened to me. If you don’t know...Continue Reading
Marketers can learn a lot from children, especially at Christmastime when kids really know how to write a good brief to Santa. I wonder which one of these letters (briefs) is most likely to get the result … At Coca-Cola, we achieved that well-known Christmas campaign not because the brief was ‘hey let’s create a global phenomenon that will...Continue Reading
This is the final part of a little mini series on 3 key values established in me during my growing up years on a farm in Arkansas. These values have defined my personal and professional life. Value number 3 – Endurance. Some of my most vivid memories come from some of the darkest of times...Continue Reading
This is the second part of a little mini series on 3 key values established in me during my growing up years on a farm in Arkansas. These values have defined my personal and professional life. Value number 2 – Resourcefulness. The farm was a shared effort between my parents and grandparents. My parents ran...Continue Reading
My growing up years were spent on a farm. I was 2 when we moved onto 137 acres located on a dirt road in Arkansas. And, I was 15 when we left it for town life. Those 13 years on Rolling Hill Ranch defined me in a lot of ways including how it has influenced...Continue Reading
Finally, after nearly two decades of living in the ‘home of football’, I’ve started taking some notice of the beautiful game. I’m pretty certain it is because there is something different and compelling about the vibe of the England World Cup team of 2018. No doubt many factors and planets have aligned, but what stands...Continue Reading
Art in Marketing was founded on this day, 15 years ago (a crystal anniversary of sorts). So today, we reflect on a few things that we are crystal clear about … Small brands are just as tough to market as big brands … and can be so much more rewarding! You can get a lot...Continue Reading
