I think I’ve become a bit hardened lately … fed up with what’s happening in the political arena here, there and everywhere … and not particularly impressed by much in the business & marketing world lately … and then this happened to me on Friday 22nd February. Tony happened to me. If you don’t know...Continue Reading
Finally, after nearly two decades of living in the ‘home of football’, I’ve started taking some notice of the beautiful game. I’m pretty certain it is because there is something different and compelling about the vibe of the England World Cup team of 2018. No doubt many factors and planets have aligned, but what stands...Continue Reading
After a year characterised by a lot of negatives (abuse of power, harassment, terrorism, destructive threats, bullying, divisiveness, blatant racism, childishness, foul-mouthed behaviour and downright stupidity), I believe brands would be well served to rise above all the nonsense and do some serious good this year. So here are my tips: 1) Listen for understanding...Continue Reading
I’m not a liberal. I’m not a big NFL fan either. What I am is the daughter of a veteran, an all-American girl and fascinated by what the fuss is over anthem kneeling and how it’s revealing the hypocritical tendencies of my country. Point 1. American football player Colin Kaepernick’s protest was against police brutality...Continue Reading
This year, I’ve had a look at Brand America through the lens of 12 archetypes including Explorer, Lover, Innocent, Jester, Caregiver, Hero, Outlaw, Creator, Everyman, Magician, Sage; and this last one, The Ruler Archetype. The Ruler is the boss, the ultimate role model, the leader. I like to think of it as more than a...Continue Reading
The Sage archetype is the expert, the scholar, the thinker. It’s the one who uses intelligence and analysis to understand the world. The dark side of this archetype is that it can be so focused on studying and researching that it fails to act …this is also known as the ‘Ivory Tower’ mentality, a concept...Continue Reading
The Magician archetype is about transforming situations, making dreams come true and being a catalyst for change. They are the most charismatic of leaders, the visionaries and the healers. The epitome of this archetype in defining Brand America is President Barack Obama and I’m convinced this will become even more pronounced as time passes and...Continue Reading
The Everyman archetype is the egalitarian who believes in the inherent worth and dignity of all and is defined by a sense of belonging and desire to fit in. Everyone matters, just as they are. It is the regular guy (or gal) next door, the realist, the common person and the good neighbor. It’s blue...Continue Reading
