Music can really make a brand fly. It adds depth and emotional context to the message you’re trying to get across. You can set your brand to some existing music. (And, covers certainly seem to be the preferred choice these days for all sorts of reasons – familiarity, pre-sold popularity, speed of production, etc.). Hats...Continue Reading

Every two years an event takes place around the world in which voices ring out in support of hospice care. This year World Hospice Day occurs on October 8th in communities everywhere to raise awareness and funds for their local hospices. In our community, many voices are coming together at a very special multi-choir event supported by the Friends of...Continue Reading

Young people continue to amaze me — especially Young Enterprise students. Young Enterprise is an educational charity that helps its participants ‘learn by doing’. They get a dose of the real world by setting up and running their own business. Annually, we hold a kick off day to help the students get started. They start...Continue Reading

I grew up on a farm in Arkansas – driving tractors and pickup trucks that were much too big for me, hauling hay, feeding baby calves and growing chickens for Tyson Foods.  As a little girl living in rural America, the thought of one day working for some of the biggest global corporations and travelling around...Continue Reading

For over 30 years, Willen Hospice in Milton Keynes UK, has provided exemplary care for people with life limiting illnesses.  The main hospice building sits alongside a pretty lake which is home to some magnificent swans.   Not surprisingly, a swan has been the centrepiece of this particular Hospice’s identity for many years — dually symbolic for the graceful dignity it portrays above...Continue Reading

The butterfly starts life as a gooey homely worm but through an amazing metamorphosis becomes one of the most celebrated natural beauties in our world. Particularly fascinating is the chrysalis stage when the transformation magic really happens and those lovely wings are forming. When it’s ready, the chrysalis breaks open and the butterfly emerges –...Continue Reading

..Sometimes a musical idea sometimes lyrical, hopefully both. It starts so small. A word, a note, a phrase, a riff. You work on it to make it grow; sometimes it’s hard, sometimes it flows and often you’re not sure where it will go. Like a child you give it structure, yet you want to leave...Continue Reading

Brands, like people, can find themselves undernourished. Traditionally, brands were fed on the ‘Four P’s’ of marketing which set out the premise that if your product was simply placed, priced, and promoted in the ‘right’ way, then job done. Marketers have grown wiser over the years to understand there is a bit more to it....Continue Reading