Penned by pop songwriter Leslie Pearl in 1984, ‘The Best Part Of Wakin’ Up Is Folgers In Your Cup’ jingle still sits at the center of the brand’s advertising.  In fact the coffee brand is so committed to this famous ditty, it invites consumers to have a go at their own interpretation of it in...Continue Reading

Andrex launched in 1942 and remains the UK’s favourite toilet tissue.  Besides being an inherently strong product, the brand revolves around a sustainable creative idea (featuring an adorably soft and cuddly puppy).  This idea (rich with clear associative links to the product) works effectively across advertising, packaging, promotional offers (puppy points), charitable support (training pups...Continue Reading

When less is more. Continue Reading

Here are a couple of our favourite car advertisements from days gone by — ones that created long lasting impressions with provocative imagery and completely nailed their distinctive product idea. .  Continue Reading

Know your brand, know your audience, have some clever creative talent on board and move like lightning on a hot topic!  Nice one Sun.Continue Reading

NOT having too many brands on the ‘happiness’ bandwagon. Here’s a dozen of them already living in the happy zone … The Partridge Family must be pleased their ‘Come On Get Happy’ message lives on in so many brands.  Continue Reading

I can’t believe it’s been 10 years since I left The Coca-Cola Company and started my own baby, Art in Marketing Ltd.  With Coca-Cola as a rather helpful founding client and picking up Abbey National (now Santander) soon after, I was able to get my shot at independence off to a flying start. Over the...Continue Reading

Ikea’s proposition for ‘making room for your life’ is beautifully delivered by stylishly combining the brand’s design credentials with its functional storage solutions and of course the human insight that life is a lot better when stuff isn’t cluttering things up.   Set that to the track ‘Living Together’ and bingo, you’ve got something that’s even...Continue Reading

Clever idea from The Guardian. We’d rather see brands (like Maggie) polarise than mean nothing at all.Continue Reading

In 1837, blacksmith John Deere built a steel plough that helped farmers cut through tough prairie soil and that solution-led engineering still guides the company today. Brands often feel they must chop and change their identities and straplines to keep up with the times — perhaps because they never really got it right to begin with…...Continue Reading