I had the good fortune of growing up in a quintessentially small town of America called Gentry, Arkansas.  It wasn’t a perfect place by any stretch of the imagination, but one particular aspect of it which holds rather perfectly in my mind was its Main Street. In the 1970s, this Main Street was so much...Continue Reading

Having just returned from Belfast, where the Titanic was constructed and launched, I can’t help but draw out some lessons from the mighty ship. Bigger doesn’t mean better.  The ‘unsinkable’ proposition was flawed, afterall she was made of iron (a lot of it) which sinks. Arrogance stymied the ability to listen to smart people about...Continue Reading

After a year characterised by a lot of negatives (abuse of power, harassment, terrorism, destructive threats, bullying, divisiveness, blatant racism, childishness, foul-mouthed behaviour and downright stupidity), I believe brands would be well served to rise above all the nonsense and do some serious good this year. So here are my tips: 1) Listen for understanding...Continue Reading

Guest blog by Shiera Wilson Merry Christmas.  Two words spoken often this time of year.  Do we think about their meaning?  Merry Christmas and Happy New Year, incorporating two greetings, were written in an informal letter by an English admiral in 1699.  Does it seem at times the English beat us to everything?  In the...Continue Reading

Most days of the week have an image that comes to mind … Monday is the quintessential downer, inspiring songs like ‘I don’t like Mondays’ by the Boomtown Rats and ‘Manic Monday’ by The Bangles. According to Lynyrd Skynyrd, Tuesday’s gone. Wednesday Addams gave us a dark comedic take on hump day. Friday has a...Continue Reading

I absolutely love Autumn, more than any other time of year.  Not sure why … probably because of the vibe in the air, the spectacular colours and it happens to be the exciting side of the holiday period. As we’re firmly into this lovely season now, I started wondering how we know when our company...Continue Reading

I’m not a liberal. I’m not a big NFL fan either. What I am is the daughter of a veteran, an all-American girl and fascinated by what the fuss is over anthem kneeling and how it’s revealing the hypocritical tendencies of my country. Point 1. American football player Colin Kaepernick’s protest was against police brutality...Continue Reading

“The best way to find yourself is to lose yourself in the service of others.” Mahatma Gandhi The idea of a brand losing itself in service to its customers is an interesting one. Recently I’ve noticed some big brands getting so caught up in themselves (and their own marketing conveniences) that their poor customers (like me!)...Continue Reading

“Painting it was hard graft. There are one and a half large tubes of white in the ground – yet that ground is very dark…”  Vincent van Gogh Technology and social media have democratised the marketer’s job.  Anyone can be a marketer these days, right?   But the true marketing artist is the one who goes...Continue Reading