Penned in 1978 by Clarissa Baldwin (today’s Chief Executive of Dogs Trust), the famous line ‘A dog is for life, not just for Christmas’, is more than a campaign, it’s an enduring stance.
The idea was born from the insight that just as the novelty of new toys wears off shortly after Christmas, many dogs face a similar fate. The longstanding campaign aims to raise awareness of the joys of giving a dog a loving home for life in contrast to the consequences of treating dogs as short-term gifts or fad toys.
We salute you, Dogs Trust, for the role you play in the welfare of dogs – year round, not just at Christmastime.
