Vodafone’s ‘Firsts’ Campaign underpins its ‘Power to You’ position by celebrating individual achievements and showing people doing things for the first time — whether that’s at a global, local or personal level.
Our favourite is ‘First Flight’ which features two grandmothers gearing up for their first ever flight. What better than a rollercoaster ride or a flight simulator to get used to the thrill of take off?
This campaign brings to life how amazing things happen when technology and human endeavour come together. It’s not just great advertising – it’s great brand marketing.
