The aim of art is to represent not the outward appearance of things, but their inward significance. Aristotle.
There is so much that marketing can learn from great artists, philosophers and writers. This timeless observation from Aristotle is as relevant today as it was when he wrote it in the 300’s BC.
Brands are not just about their exterior logos and ads, they are mostly made up of their interior values, their functional benefits and the emotional effect they have on people as a result.
What’s the inward significance of your brand?