This year, I’ve had a look at Brand America through the lens of 12 archetypes including Explorer, Lover, Innocent, Jester, Caregiver, Hero, Outlaw, Creator, Everyman, Magician, Sage; and this last one, The Ruler Archetype. The Ruler is the boss, the ultimate role model, the leader.  I like to think of it as more than a...Continue Reading