Brand America – The Creator

The Creator archetype gives form to vision.  It’s the inventor, the artist, the writer.  The plethora of ‘firsts’ that have come from America is thanks to so many talented visionaries that didn’t settle for just imagining stuff … they poured their heart and soul into making their vision a reality.  Some of these great creators include:

Thomas Edison — for the incandescent light bulb, the phonograph and motion pictures

Samuel Morse — for the telegraph (facilitating our ability to move information from one place to another) and of course the ‘Morse Code’

Alexander Graham Bell — for the telephone enabling our ability to contact individuals and actually hear their voices

Elias Howe and Isaac Singer — for the sewing machine that transformed the garment industry

Cyrus McCormick — for the mechanical reaper that made harvesting much faster

George Eastman — for the Kodak camera that allowed individuals to capture memories for themselves

Charles Goodyear — for vulcanized rubber that could withstand weight and weather,  ultimately making the creation of automobile tires possible

Orville & Wilbur Wright — for pioneering aviation and flying the world’s first airplane

Willis Carrier — for air conditioning – I just can’t imagine life without it, especially in Arkansas during July!

Henry Ford — for the moving assembly line that revolutionized the automobile industry

Dr Jonas Salk — for the polio vaccine that has saved millions of people around the world from the debilitating disease

Walt Disney — for pioneering the animation industry. He is the ultimate Creator who sums up what this archetype is all about, in his own words …

If you can dream it, you can do it.

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.

All our dreams can come true, if we have the courage to pursue them.

This list could go on forever … What makes America a Creator brand to you?



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