For a few big brands, Super Bowl is the grand stage to start their ad messages rolling for the year. For some, it will spark a few social media remarks and maybe a bit of chatter at the proverbial water cooler. For others, it will be more than that – it will add another chapter to the ongoing story of the brand. The entertainment bar that an ad has to hurl itself over is certainly highest during this spectacular television event. So, the challenge is getting over that bar whilst taking the core brand idea with it.
Here are our top 5 (selected for getting the entertainment-brand combination just right):
Of course, bonus points are given for well-placed music (Stevie Nicks), topical insights (along the lines of Silver Linings Playbook), great casting (of course, Paul Rudd), heart strings tugging (War Horse style), good old Americana storytelling (farmers are always a good bet) and you can rarely go wrong when you include a goat in your story.