Besides making us laugh, it is so great to see a brand who understands itself so well that it’s able to finesse the most timely communications in a manner that is spot on with its positioning.   Just brilliant.Continue Reading

We love brands with a sense of humour and will post our favourites as and when we see something interesting. This viral campaign by Charmin surprised us (and certainly made us laugh) as we’ve never really given that much thought to ‘going’.Continue Reading