..Sometimes a musical idea sometimes lyrical, hopefully both. It starts so small. A word, a note, a phrase, a riff. You work on it to make it grow; sometimes it’s hard, sometimes it flows and often you’re not sure where it will go. Like a child you give it structure, yet you want to leave...Continue Reading

Brands, like people, can find themselves undernourished. Traditionally, brands were fed on the ‘Four P’s’ of marketing which set out the premise that if your product was simply placed, priced, and promoted in the ‘right’ way, then job done. Marketers have grown wiser over the years to understand there is a bit more to it....Continue Reading