“Painting it was hard graft. There are one and a half large tubes of white in the ground – yet that ground is very dark…” Vincent van Gogh
Technology and social media have democratised the marketer’s job. Anyone can be a marketer these days, right? But the true marketing artist is the one who goes beyond the call of the generic, easy stuff (the white paint) and breaks a sweat on figuring out what makes their brand really useful and special for people.
It’s the hard graft that adds the necessary colour to the job.